JENNIFER SANTIAGO RULLAN
brand strategist
HI! I'M
JENNIFER
SANTIAGO RULLAN.
BRAND & MARKETING SPECIALIST
I specialize in strategic marketing through branding, social media, content management, digital engagement, visual communications, and web design.
SKILLS
Strategic Marketing
Social Media
Management
Brand Identity & Design
Film & Video Production
Content & Email
Marketing
Front-end Web Design
& Maintenance
MY KNOWLEDGE LEVEL IN SOFTWARE
ADOBE CREATIVE SUITE
95%
MICROSOFT OFFICE
90%
WORDPRESS
85%
SALESFORCE & SIMILAR PROGRAMS
80%
MAILCHIMP & SIMILAR PROGRAMS
70%
AFTER EFFECTS & PREMIERE PRO
70%
PORTFOLIO
EXPERIENCE
SEP 2022 - PRESENT
CARELON
Marketing Strategist & Copywriter
As a contract employee, I joined the Carelon team to write the content for new websites as part of a company-wide rebranding effort by their parent company Elevance Health, formerly known as Anthem. I’m involved in the content strategy and copywriting for more than 500 website pages and advise the team regarding brand voice, photography, and other digital assets.
NOV 2020 - PRESENT
ASCENDPAD AGENCY
Marketing Consultant
I assist small business owners in reaching their branding and marketing goals by providing full-stack or individual marketing and design services tailored to their needs. I use my experience and knowledge to serve as a subject matter expert and advise my clients about which marketing avenues and assets are best to achieve their goals.
JAN 2021 - MAR 2022
ADVANCED CARE PARTNERS (ACP)
Director of Marketing
I developed the ACP brand by enhancing its existing brand identity, website, and digital presence. Through the efforts of the marketing team under my leadership, we achieved outstanding engagement and brand awareness results while saving the company thousands.
MAY 2020 - JAN 2021
CUSHMAN & WAKEFIELD
Brand Manager
I worked exclusively with one of the company’s elite brokerage teams to help establish a brand to create a distinction within the Cushman brand umbrella. I also assisted the team with the creation of all marketing and communication pieces.
MAY 2018 - MAY 2020
ACKERMAN & CO.
Marketing Coordinator & Graphic Designer
I worked closely with real estate brokers in coordinating marketing campaigns and creating marketing materials such as flyers, brochures, eblasts, postcards, and marketing videos. Planned social media campaigns and maintained the company’s social media handles, website, and blog.
JAN 2018 - MAY 2018
JORDAN & SKALA ENGINEERS (JSE)
Marketing Assistant & Graphic Designer
At JSE, I acted as the company’s graphic designer in creating marketing materials, HR and recruiting graphics, company qualification packages (RFQs), social media, website content, trade show materials, and apparel.
OCT 2014 - FEB 2018
JSR DESIGNS
Freelance Graphic Designer
I designed company logos, consumer packaging, flyers, and other printed materials. I also provided front-end web design using WordPress and created and sent marketing newsletters for various clients.
See my resume for my complete work experience.